"OGGS' handmade mince pies have emerged victorious in a taste test conducted by digital marketing agency iCrossing, launched with the intention of determining the best mince pies this holiday season. The vegan delicacies were crowned the outright winner, beating competition from Tesco, Waitrose, M&S and Sainsbury's. They were praised for their homemade look and fullness of filling. The iCrossing taste test is now in its third year and has traditionally seen in-house team members taste Christmas sandwiches."
""I recently went on a tour of the Good Housekeeping Institute testing labs as part of our partnership with our parent company, Hearst," said mince pie taster and iCrossing client director Jack Petchey. "I was overwhelmed by the level of detail they went into to help their customers find the right product for them." "Ever since, we've been on a quest to further understand the Christmas food market.""
OGGS' handmade vegan mince pies won a taste test run by digital marketing agency iCrossing, outperforming supermarket entries from Tesco, Waitrose, M&S and Sainsbury's. The pies were praised for a homemade appearance and generous filling. The iCrossing taste test returned for its third year, shifting focus from Christmas sandwiches to mince pies. iCrossing staff from London and Brighton offices, including head of design Andrew Cridland, client director Phoebe Hood and SEO director Adam North, participated in the tasting. A tester reported visiting the Good Housekeeping Institute testing labs and pursuing a deeper understanding of the Christmas food market.
Read at The Drum
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