Nobu's cofounder shares the 3 dishes he always orders at the famous restaurant

"Not long after Nobu opened its first location, cofounder Drew Nieporent noticed that diners were coming in with special lists. This was decades before the likes of Yelp or TikTok. But some customers had been blogging about their experience on personal websites, sharing posts like "how to order at Nobu." "Guests would come in with printouts of the list, with step-by-step tips to make the most of the meal,"

"In his memoir, Nieporent recounts how he and De Niro courted the chef for three years after being mesmerized by the unique dishes at his Beverly Hills restaurant Matsuhisa. They finally opened the first Nobu in New York City's Tribeca neighborhood in 1994, becoming an instant hit with locals, foodies, and celebrities (even Princess Diana). In the three decades since, Nobu has become a luxury brand with over 50 restaurants and more than a dozen hotels - and it's still growing."

Drew Nieporent helped launch Nobu with sushi chef Nobu Matsuhisa and actor Robert De Niro in 1994. The first Nobu opened in New York City's Tribeca neighborhood and quickly became popular with locals, foodies, and celebrities including Princess Diana. Diners brought printed lists with step-by-step tips on how to order, predating modern review platforms. Nieporent and De Niro courted Matsuhisa for three years after experiencing his Beverly Hills restaurant Matsuhisa. Nobu expanded into a global luxury brand spanning over 50 restaurants and more than a dozen hotels. Nieporent remains a partner in multiple Nobu locations and regularly orders three signature dishes, favoring yellowtail sashimi jalapeño.

Read at Business Insider