McDonald's is set to launch the limited-edition McDonaldland Meal, featuring a choice of a Quarter Pounder with Cheese or Chicken McNuggets, fries, an exclusive Mt. McDonaldland Shake, and collectible tins inspired by McDonaldland characters. The Mt. McDonaldland Shake has a yet-to-be-revealed mystery flavor and is designed to appeal to social media trends. Collectibles aim to engage younger generations with McDonaldland's lore. The meal will be available starting August 12 while supplies last, part of McDonald's ongoing nostalgia marketing strategy.
The McDonaldland Meal comes with your choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, a limited-edition Mt. McDonaldland Shake, and a collectible souvenir.
Jennifer 'JJ' Healan, McDonald's VP of U.S. marketing, explained that the collectibles are meant to introduce younger customers to McDonaldland lore.
Each meal comes with one of six exclusive collectible tins inspired by the iconic McDonaldland characters, including postcards and stickers.
The Mt. McDonaldland shake is inspired by the vibrant blue 'lava' and pink clouds of Mt. McDonaldland, with its flavor yet to be revealed.
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