McDonald's CEO says these 3 food trends will define 2026
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McDonald's CEO says these 3 food trends will define 2026
"Sweet and spicy together is going to be a big food trend."
"fiber will be the next protein."
""Spicy is always in," he said then. "I think you might see some honey or some sweet stuff.""
"You're going to see a lot of beverage innovation."
Fiber, sweet-and-spicy flavor combinations, and beverage innovation will shape fast-food trends in 2026. The fiber trend, often called 'fibermaxxing,' has gained steam due to links to gut health, lower cholesterol, and reduced colon cancer risk. Industry leaders have suggested fiber could become as prominent as protein. Sweet-and-spicy pairings have expanded across chains, with hot honey dipping sauces appearing at Chipotle, KFC, and Taco Bell, and sauces continuing to be a focal point beyond main dishes. Fast-food menus now include sweet-spicy offerings like a Creamy Chili McCrispy Strip Dip. Significant beverage innovation is expected to accompany these flavor shifts.
Read at Business Insider
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