WK Kellogg Co. plans to eliminate artificial dyes from its cereals by the end of 2027. Texas Attorney General Ken Paxton announced that Kellogg signed a legally binding agreement to remove toxic dyes after an investigation revealed potential violations of consumer protection laws. The agreement highlights increasing pressure from both the government and consumers to phase out synthetic colorings in food products. Kellogg joins other major manufacturers in this commitment to health and wellness, confirming its earlier decision to move away from synthetic FD&C dyes.
Kellogg Co. will remove artificial dyes from cereals by the end of 2027, following pressure from government and consumers to eliminate synthetic colorings.
The Texas Attorney General confirmed Kellogg's commitment to permanently remove toxic dyes, marking a significant step in health and consumer protection.
Kellogg signed a legally binding agreement with Texas officials to cease using blue, red, yellow, green, and orange artificial dyes in their products.
Kellogg's agreement is a response to ongoing investigations regarding potential violations of state consumer protection laws (Tex. AG's office).
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