A recent survey of 2,000 Americans found a significant preference for hosting gatherings at home, with 72% favoring in-home hospitality compared to just 28% choosing to go out. Nearly half of participants noted that this trend emerged notably over the past few years. Key factors contributing to the appeal of home hosting include a comfortable atmosphere, control over the environment, and significant cost savings. An important aspect of preparing for guests highlighted in the survey is the consideration of a pleasant home fragrance, affecting how inviting the space feels.
"With more Americans opting for home gatherings, it's clear that comfort, meaningful connections, and subtle touches like a pleasant home fragrance or ambient lighting are becoming the new priorities for socializing."
"These survey results highlight how hosting at home allows consumers to create an environment reflecting their personal style and be always inviting, no matter the occasion."
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