"When Hollywood meets hamburgers, magic happens. Southern California's legendary Irv's Burgers has partnered with actor and producer Glen Powell's emerging condiment brand, Smash Kitchen, to create what might be the most talked-about limited edition burger of the season. The Friendsgiving Burger isn't just another celebrity collaboration: it's a strategic move that showcases how food and beverage companies are leveraging star power to drive menu innovation and seasonal sales."
"Glen Powell, known for his roles in "Top Gun: Maverick" and "Anyone But You," isn't just lending his name to Smash Kitchen: he's co-founded the brand alongside Sameer Mehta and Sean Kane. This level of authentic involvement makes the Irv's collaboration particularly compelling for hospitality industry professionals watching how celebrity partnerships can drive genuine value rather than mere publicity."
"Breaking Down the Friendsgiving Burger The Friendsgiving Burger transforms traditional Thanksgiving flavors into a handheld experience that restaurant marketing teams should study carefully. Here's what makes it work: The Foundation: A quarter-pound turkey patty serves as the protein base, immediately signaling the Thanksgiving connection while offering a lighter alternative to beef. The Comfort Elements: Melted cheddar cheese, ca"
Irv's Burgers partnered with Glen Powell's Smash Kitchen to launch the Friendsgiving Burger, available November 17 through December 1, 2025, at $12. The sandwich uses a quarter-pound turkey patty to signal Thanksgiving flavors while offering a lighter alternative to beef. Smash Kitchen emphasizes clean, organic ingredients and was co-founded by Glen Powell with Sameer Mehta and Sean Kane, showing authentic celebrity involvement in product development. The collaboration reflects a broader foodservice trend where genuine celebrity-backed partnerships can reshape seasonal menu offerings and drive sustained consumer interest beyond initial publicity.
Read at Food & Beverage Magazine
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