IKEA's new meatball plate, designed by Gustaf Westman, features an elongated glossy blue rectangle with a deep channel for organized meatball placement. The playful design matches Westman's style, known for bold forms and a cartoonish aesthetic, offering a premium feel. Accompanied by a humorous instruction manual focused on meatball arrangement instead of furniture assembly, the plate transforms the meal into a special ritual. This collaboration aligns with IKEA's democratic design philosophy and invigorates the overall meatball dining experience.
The new IKEA meatball plate features an elongated, glossy blue rectangle with a channel that perfectly cradles a neat row of meatballs, ensuring they stay in place.
The playful design of the plate reflects Gustaf Westman's style, characterized by bold, rounded forms and a cartoon-like aesthetic, giving it a premium feel.
The tongue-in-cheek instruction manual that accompanies the plate teaches proper meatball arrangement and eating, showcasing self-aware humor that enhances the brand experience.
This plate elevates the IKEA meatball experience, transforming eating into a ritual that feels special, where meatballs line up neatly, inviting photography and sharing.
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