"McDonald's, Burger King, and Olive Garden have all recently unveiled discounted menu offerings as low- and middle-class consumers have been more loudly signaling that they are feeling pinched by inflation and anxiety about a weakening jobs market. IHOP's new nationwide, everyday $6 value offering ($7 in some pricier markets) features four breakfast meals, ranging from a ham-and-cheese omelet that's paired with buttermilk pancakes to scrambled eggs with cheese and hickory-smoked bacon and served with hash browns."
"The "Everyday Value Menu" kicks off Monday with a national advertising campaign that will run on linear TV and streaming platforms, in public spaces, and on social channels including TikTok and Instagram. IHOP's new promotion flipped the marketing messaging from the chain's prior all-day breakfast special, which was known as "House Faves." The breakfast purveyor wanted to more clearly communicate the promo to diners with the word "value.""
IHOP launched a nationwide Everyday Value Menu offering four breakfast meals priced at $6 ($7 in select markets), including a ham-and-cheese omelet with buttermilk pancakes and scrambled eggs with cheese, hickory-smoked bacon, and hash browns. The promotion runs every day, adding weekend availability compared with the prior House Faves offer that excluded weekends. A national advertising campaign will run on linear TV, streaming platforms, public spaces, and social channels such as TikTok and Instagram. Competitors have introduced discounted offerings as consumers feel squeezed by inflation and job-market worries. IHOP's parent company reported softer same-restaurant sales and projected further declines.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]