"When I attended college in North Carolina, I fell in love with Bojangles, a fried chicken chain. Bojangles just opened its first New York City location in East Flatbush, Brooklyn. Here are some of the highlights of the menu, and why I hope the chain will continue to expand."
"In-N-Out may not be expanding to the Northeast anytime soon, but another beloved regional chain has finally made it to New York City. Bojangles, the Southern fast-food chain best known for its Cajun-spiced fried chicken and buttermilk biscuits, opened its first New York location, in Brooklyn, on Monday."
"The move signals how regional chains like Bojangles are betting that familiar flavors can travel well beyond their home turf and win over customers in one of the country's most competitive fast-food markets."
"Before the grand opening, I dropped by to learn more about the chain's expansion, try some of the menu's most popular items, and speak with the team behind the new restaurant."
Bojangles, a Southern fast-food chain known for Cajun-spiced fried chicken and buttermilk biscuits, opened its first New York City location in East Flatbush, Brooklyn. The expansion brings a regional favorite into one of the country's most competitive fast-food markets. The brand is betting that familiar Southern flavors can attract customers outside its traditional territory. A visit before the grand opening included tasting popular menu items and conversations with the restaurant team. The move illustrates a trend of regional chains testing demand in new cities and leveraging distinctive menu items to grow their footprint.
Read at Business Insider
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