M&M's candy was inspired by chocolate balls observed by Forrest Mars Sr. in Spain during the Spanish Civil War. He collaborated with William Murrie to create a similar American candy that could withstand melting. When WWII began, M&M's became essential in soldiers' rations due to their durability and were not available for public sale. After the war, as M&M's gained popularity, Mars acquired full ownership and faced increasing competition, prompting innovation and product expansion in the confectionery market.
M&M's originated in the early 1930s after Forrest Mars Sr. observed soldiers in Spain eating chocolate balls coated to resist melting in heat.
The candy's durability allowed M&M's to become a staple in American soldiers' rations during WWII, leading to their post-war popularity.
Following the war, M&M's transitioned back to public sales, with Forrest Mars gaining exclusive rights, establishing a dominant brand in the confectionary market.
M&M's popularity prompted the Mars company to respond to increasing competition by innovating and expanding its product offerings.
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