Matcha has gained immense popularity in the U.S., leading to high demand that has forced brands like Ippodo to halt production temporarily. This green tea, rooted in Japanese culture and often celebrated in tea ceremonies, offers a range of health benefits and appeals through its distinct flavor and vibrant color. Matcha distinguishes itself from regular green tea by being a complete leaf product, which provides more antioxidants. The market offers two varieties: ceremonial and culinary matcha, each suited for different uses including beverages and baked goods.
In the U.S., matcha's popularity has skyrocketed due to its grassy flavor, aesthetic appeal, health benefits, and its unique balance of energy and calm.
Matcha is a finely ground green tea that includes the entire leaf, offering increased antioxidants, caffeine, and chlorophyll compared to traditional steeped green tea.
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