"The chain was bringing its signature sandwiches, on unique rounds of freshly-baked bread, to ever-larger markets, and it looked as if the sky was the limit. By the early 2000s, however, the chain's prospects had fully reversed course, and bankruptcy was now the only thing on the menu. Nearly a quarter of a century later, the chain does still endure, but it has never returned to its glory days, despite many efforts throughout the years to bring it back to the forefront."
"The very first Schlotzsky's opened on South Congress Avenue in the heart of Austin, Texas in 1971, and was owned and operated by Don and Dolores Dissman. The deli sold only one item, an 8-inch muffuletta-style sandwich featuring three meats, cheese, olives, lettuce, tomatoes, and dressing on freshly-made sourdough bread. These days, that sandwich is still on the menu, known as "The Original.""
Schlotzsky's began on South Congress Avenue in Austin, Texas in 1971, founded and operated by Don and Dolores Dissman. The original menu featured a single 8-inch muffuletta-style sandwich on freshly-made sourdough bread, later known as "The Original." Rapid franchising produced over 100 locations within a decade, prompting the Dissmans to sell the company to John and Jeff Wooley and partner Gary Bradley. Under the Wooleys, the menu and franchise footprint expanded aggressively across the United States and into Canada, adding pizzas, wraps, salads, and soups. Excessive expansion and high risk during this growth period led to a dramatic reversal in fortune by the early 2000s.
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