How Nathan's Famous turned competitive eating into a national spectacle
Briefly

Every Fourth of July, the Nathan's Famous hot dog eating competition draws massive viewership and in-person crowds, highlighting America's obsession with eating contests. Competitors, including returning champion Joey Chestnut, prepare intensively to partake in this spectacle. The event reflects a broader cultural history of speed and volume competitions, which can be traced back through ancient mythologies. Competitive eating has transformed into a showy sport that captivates both media audiences and live spectators in Coney Island.
Competitors train for months in advance, preparing their bodies to consume thousands of calories in just a few minutes. The competition has evolved into a bombastic, showy sport symbolizing America's obsession with excess.
Each year, close to two million people watch Nathan's hot dog eating contest on ESPN, with tens of thousands of spectators coming to Brooklyn's Coney Island to witness the event in person.
Champion eater Joey Chestnut returns to the contest after being barred last year over his deal with Impossible Foods. He has won the 'Mustard Yellow Belt' 16 times.
Eating contests date back to ancient cultures, with competitions in Greek and Norse myths. The long-standing tradition of speed and volume eating captivates audiences across time.
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