"It all started in 1962, when franchisee Lou Groen was scrambling to revive weak Friday sales at his Cincinnati McDonald's, where many Catholic customers were skipping meat during Lent. Groen believed a breaded whitefish sandwich could fill the gap and persuaded company leadership to give it a try."
"I don't care if the Pope himself comes to Cincinnati, he can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned fish. Adding fish to the menu also meant a more complicated cooking process and the purchase of a whole new kind of protein, so Kroc came up with a different idea: the Hula Burger."
"What started as a way for a Cincinnati franchisee to boost sales during the Easter season has since grown into a yearlong phenomenon, with 300 million Filet-O-Fish sandwiches sold each year globally."
The Filet-O-Fish originated in 1962 when Cincinnati McDonald's franchisee Lou Groen sought to boost sales during Lent by offering a fish sandwich to Catholic customers avoiding meat on Fridays. Ray Kroc initially opposed adding fish to the menu, citing concerns about smell and operational complexity. Instead, Kroc proposed the Hula Burger, a grilled pineapple and cheese sandwich. The two settled their disagreement through a sales competition, with the winning sandwich earning a permanent menu spot. The Filet-O-Fish prevailed and has since become iconic, with 300 million sold annually worldwide.
Read at Business Insider
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