Lidl's recent inclusion of soju among its offerings marks a significant shift, with three out of the six major supermarkets now selling Korea's national drink. Soju, a rice-based liquor with historical roots, contrasts with its counterparts, offering unique drinking experiences. Innovatively, Korean brands have adapted to trends with flavored versions and lower alcohol content to appeal to younger drinkers. Traditional soju drinking involves sharing and etiquette, yet modern drinking habits are evolving to incorporate new flavors and formats, highlighting soju's increasing acceptance and popularity in mainstream British culture.
Soju, meaning burned liquor, is a clear, rice-based distilled liquor that dates back to the Three Kingdoms period in ancient Korean history.
Korean drinks brands are very innovative... in the past few years, new product lines have slipped in: fruit infusions, lower ABVs, fun labels targeting younger generations.
Collection
[
|
...
]