High on ... mustard? Cannabis industry teams up with chefs in push to stand out
Briefly

High on ... mustard? Cannabis industry teams up with chefs in push to stand out
"Food and stoner culture have always gone together, but these days chefs and cannabis professionals are working together to find thoughtful, new ways to incorporate weed into meals. For National Hot Pastrami Day on 14 January, a celebrated Jewish deli in Chicago teamed up with a local Illinois dispensary to give customers free pastrami sandwiches garnished with cannabis-infused mustard. The High on Rye event was held in the parking lot of Ivy Hall dispensary's Logan Square location."
"A year ago, we did the world's largest infused pizza with Paulie Gee's, said Boucher. Since then, he has been looking for new ways to test the waters and figure out what kinds of infused foods people might get excited about. We have a food scientist that works with us in how we could properly infuse things and then bring it to potentially market, Boucher said. 2025 was a tough year for the state-legal cannabis industry."
Steingold's Deli partnered with Ivy Hall dispensary in Chicago to give customers free pastrami sandwiches garnished with cannabis-infused mustard on National Hot Pastrami Day, January 14. The High on Rye event took place in the dispensary's Logan Square parking lot, where customers lined up for sandwiches featuring an intoxicating brown mustard. The collaboration grew from experiments with infused foods, including an earlier attempt to create the world's largest infused pizza. Ivy Hall employs a food scientist to develop proper infusion methods and consider marketable products. The 2025 state-legal cannabis market faced falling investor interest, oversupply-driven price cuts, and constrained banking access, prompting creative promotions.
Read at www.theguardian.com
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