Hg Soho

"The company was founded in Barcelona in 2017 and has since expanded to Madrid, Valencia, and a number of cities in Portugal. Paris has a branch too. When I heard that Hg Soho, a branch of Honest Greens, was opening, I whooped for joy. Central London already has restaurants not dissimilar to Honest Greens medium-priced chains where one can get a quick and healthy meal, and the number of vegetarian and vegan-friendly eateries has grown year on year."

"While Honest Greens is a Spanish company, the food is not Spanish. Its slogan is Real Food Revolution, and it is broadly Mediterranean with large salads, grains and pulses, as well as a selection of non-plant-based plates including grass-fed meats and sustainable fish. There is a nod to South America with purple potato, corn, and aji amarillo, while Japanese cuisine is much in evidence with miso salmon, tuna tataki, miso koji apple pie, shoyu pecan pie, and a host of matcha drinks."

"What is the Hg Soho experience like? First, there is the name. The London branch is called Hg Soho, not Honest Greens. I assume this is a marketing decision, but the food is the same. Secondly, there is no reservation system. You order your food on the restaurant App, pay at the till, collect a tracker and look for a table on one of two floors."

A five-week stay in Madrid revealed many restaurants focused on jamon, potatoes, eggs, and cheese while homes stocked fruit and vegetables, creating a craving for grains and greens. Honest Greens was founded in Barcelona in 2017 and expanded to Madrid, Valencia, several Portuguese cities and Paris before opening Hg Soho in London. The menu is broadly Mediterranean with large salads, grains, pulses, grass-fed meats, sustainable fish, South American ingredients, and notable Japanese influences such as miso and matcha. Hg Soho operates without reservations, uses an app for ordering and a tracker system, and occupies two floors with swift service at busy lunchtimes.

Read at www.london-unattached.com