"Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences."
"How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?"
Hershey announced it will return to classic recipes for all Reese's products by 2027, following criticism from Brad Reese, grandson of the brand's founder. Some products had been made with less chocolate due to cost-cutting measures. Hershey plans to enhance its sweets portfolio by transitioning to natural colors and improving Kit-Kat's recipe. The company will also increase research and development funding by 25% to meet consumer preferences and demands for innovation.
Read at Fortune
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