"The Hershey Company, a household name in chocolate and candy since 1894, has long thrived during the winter holiday season, making it its most profitable time of the year. It would seem almost inevitable that Hershey's holiday candy sales would dominate the market. Yet in 2025, an unexpected development caught the company off guard. During an October 2025 earnings call, Hershey CEO Kirk Tanner revealed that Halloween candy sales had gotten off to a slower start than usual."
"In response, Hershey stated plans to invest more in consumer insights to refine its product mix, pricing, and packaging beyond just the holiday season. The company also aims to ramp up its digital marketing efforts and continue supporting creative product collaborations, such as the popular Reese's Oreo partnership. This slight setback may have inspired Hershey to take its holiday offerings to the next level, rolling out more new candy innovations than before."
Hershey, founded in 1894, historically earns its strongest sales during the winter holiday season. Halloween 2025 experienced a slower start, with company leadership attributing timing of Halloween on a Friday as a possible factor. Hershey plans greater investment in consumer insights to refine product mix, pricing, and packaging beyond the holiday window. The company also intends to increase digital marketing and maintain creative product collaborations such as the Reese's Oreo partnership. Hershey expanded its 2025 holiday lineup across Hershey's Kisses, Kit Kat, and Reese's while reintroducing seasonal favorites and launching new flavors like Kisses Snickerdoodle Cookie Candy.
Read at TheStreet
Unable to calculate read time
Collection
[
|
...
]