Hershey caught cheapening Reese's, forced to restore founder's original recipe
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Hershey caught cheapening Reese's, forced to restore founder's original recipe
"Hershey said that in 2027, it will shift those products to 'their classic milk chocolate and dark chocolate recipes.'"
"'Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences,' the company said in a statement."
"'How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?' Reese wrote in the letter."
Hershey announced it will return to classic recipes for all Reese's products by 2027, following criticism from Brad Reese, grandson of the brand's founder. Some products had been made with less chocolate due to high cocoa prices. Hershey will also enhance Kit-Kat's recipe and transition to natural colors in its sweets portfolio. The company plans to increase research and development funding by 25% next year, emphasizing its commitment to meeting consumer preferences and maintaining product quality.
Read at Los Angeles Times
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