"We are now seeing where the dust has settled across Manhattan,"
"Certain pockets have recovered [from the pandemic] far better than others, largely due to ongoing work-from-home dynamics."
"By contrast, areas such as Midtown East and the Financial District, which still hold a large volume of office inventory, have experienced significant bar and restaurant closures along their main corridors,"
"Traditionally, Thursday was our strongest corporate happy hour night pre-pandemic. This has now shifted to Wednesday, as many companies continue to accommodate remote work on Fridays."
Happy hour reliability declined after the COVID-19 pandemic as remote work, altered schedules and changing social habits disrupted traditional post-work drinking patterns. Recovery has been uneven across cities and neighborhoods, with some pockets regaining a 5–7 p.m. rush while other corridors face business closures. Corporate happy hour nights have shifted from Thursday to Wednesday as many companies accommodate remote work on Fridays. Younger drinkers remain deal-driven and may travel for specials, increasing age-based divergence. Bars and restaurants must adapt to fragmented demand, shifting temporal patterns and varied geographic recovery when planning promotions and staffing.
Read at Fox News
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