"Grubhub parent company, Wonder, announced that it has acquired Claim, a restaurant rewards app. Founded in 2021, Claim offers cash-back rewards for local restaurants that users can redeem for dine-in or pick-up orders. Restaurants partner with Claim to create promotions, boost foot traffic, and track performance insights through the Claim dashboard. The financial terms of the deal were not disclosed, however Claim raised a total or $20 million, it said when it raised its $12 million Series A in October, 2024."
"Grubhub told TechCrunch that all members of the Claim team were extended offers to join Grubhub. Under Grubhub, Claim will enable more restaurants to connect with consumers through personalized rewards. Grubhub says this will reduce customer acquisition costs and drive repeat visits, all without adding operational complexity. "Claim's innovative rewards technology introduces a powerful new way for our restaurant partners to engage in-person diners and builds on Grubhub's robust existing suite of marketing tools," said Grubhub CEO Howard Migdal in a statement."
Grubhub’s parent company, Wonder, acquired Claim, a rewards app founded in 2021 that provides cash-back rewards redeemable for dine-in or pick-up orders. Restaurants use Claim to create promotions, boost foot traffic, and track performance via a dashboard. Claim had raised $20 million to date and held an estimated $62 million valuation; acquisition financial terms were not disclosed. The acquisition provides restaurants on Grubhub access to Claim’s customer-acquisition and retention tools while offering diners additional savings and rewards. Claim combines a rewards experience with machine-learning models to match restaurants with repeat customers. Claim is now available to Grubhub merchants and diners in New York, and all Claim team members were offered roles at Grubhub.
Read at TechCrunch
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