The UK government has launched an initiative requiring supermarkets to promote healthier food options as part of a wider strategy to tackle rising obesity rates. This partnership with retailers will involve changes such as marketing healthy items and altering store layouts to make nutritious foods more accessible and affordable. Retailers will also track and report their healthy food sales. The initiative aims to alleviate pressures on the NHS and improve children's health, particularly in lower-income areas, where obesity rates are alarmingly high.
Ministers have confirmed a partnership with major food retailers to improve the health of the nation through measures that could include promotions on healthy items, changes to shop layouts, tweaks to loyalty schemes, and product reformulation.
The policy will form part of the NHS's forthcoming 10-year plan for England, due to be published next week, and is seen as a key measure to reduce pressure on the health service.
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