The article discusses the complexities of participating in 'Dry January' for those working in the alcohol industry. The author reflects on the perceptions of being a 'spirits writer' and stresses the importance of maintaining boundaries around alcohol consumption. While the author acknowledges the rise of the sober curious movement and the availability of no- and low-alcohol options, they express skepticism about the cultural relevance and practicality of initiatives like Dry January, viewing them as both performative and impractical for industry professionals.
In this industry, alcohol is too easy to access, and often, the quality is too good to pass up. You have to take breaks. It's the only way.
Dry January always felt like something I not only wouldn't participate in but something I couldn't. I may take a few sober days here and there, but a month?
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