"One notable factor driving these changes is demographic, with Gen Z consuming alcohol 20% less than millennials due to health-awareness and cost."
"Non-alcoholic drink options are evolving from limited virgin versions to health-focused alternatives like kombucha and CBD beverages."
The article examines how alcohol's role in social settings is changing, particularly among younger generations. While alcohol has traditionally been a staple in social gatherings, consumer trends indicate a shift towards non-alcoholic and health-focused alternatives. Options have expanded significantly beyond basic 'virgin' cocktails to include innovative drinks like kombucha and CBD-infused beverages. This evolution coincides with Gen Z drinking about 20% less than millennials at the same age due to health concerns and cost, potentially creating new business opportunities in the hospitality industry to cater to these changing preferences.
#alcohol-consumption #non-alcoholic-trends #generational-differences #health-and-wellness #hospitality-industry
Read at Food & Beverage Magazine
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