
"What drove me into a food career - and I wasn't thinking of it as a career, I was thinking of it as a megaphone - was the notion of farm-to-table. I was out in East Hampton for the summer. I was between jobs and I would see people buying these dreadful, pink, hard things called tomatoes and iceberg lettuce wrapped in cellophane - when you could go half a mile away and there, on somebody's card table, were delicious, gorgeous homegrown tomatoes and beautifully ruffled lettuces. I said, "Somebody has got to set people straight.""
"I proposed a food column for the weekly newspaper called In Season, mainly about seasonal produce. Within six months, I was getting assignments from the [ New York] Times. And lo and behold, I had a career - at a time when a food career was really not something that people with a college education would have strived for, but there I was and I never looked back."
Florence Fabricant built a decades-long food journalism career centered on seasonal produce and farm-to-table advocacy, writing for the New York Times since 1972 and authoring 12 cookbooks. She began by promoting homegrown produce and launched a weekly column called In Season that led to Times assignments. Keith Lee transitioned from a decade as a professional fighter to becoming a major food media figure with over 17 million TikTok followers through food review videos. Both prioritize direct criticism and have adapted their approaches to shifting food culture and media platforms.
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