This year, I implore you not to let wrapping paper feel like an afterthought. Let it pull its weight in your gift-giving process.
Cool, unique wrapping paper doesn't have to be expensive to prove to your giftee that you not only like them enough to give them a present, but that you love them enough not to skimp on decorum.
Presentation can be, within itself, an act of love and giving. And while there is nothing wrong with 'jovial snowman' as a gift wrap paper theme, 'jovial Jell-O' is so much cooler.
The best gift wrapping paper - or wrapping job, let's say - can make even the simplest of presents reach Martha Stewart-levels of gifting thoughtfulness.
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