Mister Softee, founded in 1956 by the Conway brothers in Philadelphia, revolutionized mobile ice cream sales using specially outfitted trucks. Gaining popularity, it had 2,000 trucks on the East Coast by the 1960s through a successful franchising model aimed at those with limited financial means. As of 2021, Mister Softee operates 640 trucks through 275 franchisees in 19 states. The lower entry costs compared to franchises like McDonald's make it a stepping stone for many entrepreneurs pursuing further business ventures.
Mister Softee was founded in Philadelphia in 1956 by William and James Conway, who decided to outfit trucks with freezers to sell soft serve ice cream.
Mister Softee quickly became a staple on the East Coast, expanding to 2,000 trucks by the 1960s after successfully franchising to accessible entrepreneurs.
The franchise model of Mister Softee allows entry with approximately $30,000, making it an affordable option compared to other franchising opportunities like McDonald's.
Many Mister Softee franchisees view the business as a starting point, leveraging it to transition into other ventures.
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