Build Your Own Chipotle family meals serve four to six people and are available online and via the Chipotle app. Each meal includes a choice of protein, white or brown rice, black or pinto beans, one premium side (guacamole or Queso Blanco), cheese, romaine, eight flour tortillas, two large orders of chips, a large portion of sour cream, and three salsas. Prices in Southern California range about $59–$63 plus tax for chicken or Sofritas and $70–$74 for steak or barbacoa. Customers are limited to one order at a time. A $10-off promo code (TRYBYOC) applies to first Build-Your-Own orders through Oct. 21 or until 500,000 redemptions. Online item-level pricing for chicken burritos/bowls ran $14.40–$15.30 each, equating to $57.60–$61.20 for four and $86.40–$91.80 for six; swapping guacamole to Queso Blanco lowers price by $1.15 and choosing steak increases price by $1.75. Chipotle also launched a college-focused loyalty program, Chipotle U.
Chipotle Mexican Grill has launched family meals for four to six people. The meal is called Build Your Own Chipotle and it's available online and through the chain's app. Each order includes a choice of protein; choice of white or brown rice; choice of black beans or pinto beans; one premium side, either guacamole or Queso Blanco; cheese; romaine lettuce; eight flour tortillas; two large orders of chips; a large portion of sour cream; and choice of three salsas.
Spot-checking Southern California restaurants online, we found $59-$63 plus tax for chicken or Sofritas, the chain's non-meat protein option, and $70-$74 for steak or barbacoa. Customers are limited to one order at a time. To promote the new item, Chipotle is offering $10 off your first Build-Your-Own Chipotle order with code TRYBYOC through Oct. 21 or until there are 500,000 total redemptions. The price appears to be a bargain for six servings.
To find out, we created online orders for a chicken burrito and a chicken bowl with guacamole and a regular side of tortilla chips. The total came to $14.40 each at a lower priced restaurant, which multiplied by four came to $57.60. Multiplied by six, it came to $86.40. At a higher priced restaurant, the total came to $15.30 each, which multiplied by four came to $61.20. Multiplied by six, it came to $91.80.
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