"The fast-food giant's budget-focused McValue menu will have 10 items that each cost under $3 starting April 21. The breakfast items include hash browns or a Sausage McMuffin."
"Value menus are designed to offer customers more affordable options, even as fast-food companies also bring out higher-priced items like McDonald's Big Arch burger."
"'In all retail, including quick-serve restaurants, 'value' has become a promotional expectation,' said Roger Beahm, an emeritus professor of marketing at Wake Forest University's School of Business."
McDonald's is launching a simplified McValue menu with 10 items priced under $3, effective April 21. Breakfast options include hash browns and Sausage McMuffins, while lunch and dinner choices feature small fries and McDouble burgers. This new menu replaces the previous McValue menu, which offered limited $1 items with a regular purchase. Competitors like Taco Bell and Panera Bread have also introduced value menus, responding to customer demand for affordable options amid rising food prices.
Read at Los Angeles Times
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