"Despite containing absolutely zero fish or animal products, the company claims that Zeroe looks and tastes just like the real deal. 'With its delicate textures and exquisite flavors, our caviar will take your taste buds on an unforgettable journey,' the firm explains on its website. 'Made with a deep commitment to marine conservation, our guilt-free caviar lets you savor each bite with a clear conscience.'"
"While the plant-based version is cheaper than real caviar, it still has a fairly hefty price tag. Fifty grams will set you back $42 (£31), while a 300g portion costs a whopping $120 (£90)! Whether it's for health reasons, or in a bid to reduce your carbon footprint, many Britons are trying to find ways to reduce the amount of meat, fish, and dairy they consume. In fact, a recent study found that the number of vegans in the UK increased by 1.1 million between 2023 and 2024."
"'Our caviar is entirely plant-based, meaning no fish or animal products are used in its production,' it explains on its website. 'This approach significantly reduces our environmental impact, as traditional caviar farming is known for its overfishing and habitat destruction. 'By choosing Zeroe Caviar, you are supporting a more sustainable food system that conserves marine life and promotes biodiversity.' The plant-based caviar is made using seaweed grown organically off the coast of France, combined with a range of natural ingredients."
Zeroe Caviar is a plant-based fish-egg alternative made from organically grown seaweed and natural ingredients. The product contains no fish or animal products and is designed to resemble the appearance, texture and flavor of traditional caviar. The company emphasizes marine conservation and claims its production reduces environmental impact linked to overfishing and habitat destruction. Pricing is positioned below some traditional caviars but remains premium: $42 for 50g and $120 for 300g. The product targets consumers reducing meat, fish and dairy consumption amid a rising vegan population in the UK.
Read at Mail Online
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