Bet the Ranch
Briefly

There is a concern that the brand's aggressive marketing may lead to oversaturation and a decline in interest for ranch dressing.
This is astroturfing. This is popularity by brute force. The strategy seems to be if Hidden Valley can say 'ranch' enough times, an idea will be permanently implanted in our heads - this is good, but what if it tasted like ranch?
Read at Eater
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