Raj Bhakta's Hogsworth brand, blending bourbon and Gascon brandy, disrupts the armagnac market, challenging traditional norms and revealing the complexity of spirits valuation.
"...There are many Gascon brandies as smooth as anything from farther north... Armagnac lives in the shadow of Cognac, its big brother to the north."
"We have been sleeping on our laurels for too long..." This acknowledgment highlights the need for innovation in the armagnac sector, which lags behind Cognac.
Bhakta's sales pitch video, described as 'Trumpian,' reflects the controversial marketing approach that aims to attract attention, though it ruffles feathers in the industry.
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