The article discusses the rising popularity of Chat Cola in the Israeli-occupied West Bank, as consumers boycott Coca-Cola due to perceived American support for Israel in the ongoing conflict with Hamas. This shift reflects a broader Palestinian-led boycott movement gaining traction since the October 7, 2023, Hamas attack. Local sentiment has turned against Coke, with many café owners removing it from their menus. The situation illustrates how consumers are using their purchasing power as a form of political protest amidst the tensions in the region, highlighting the interplay between commerce and geopolitics.
'Since Hamas' Oct. 7, 2023, attack triggered Israel's devastating military campaign in the Gaza Strip, the Palestinian-led boycott movement against companies perceived as supportive of Israel gained momentum across the Middle East.'
'Your support makes all the difference. Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his head disapprovingly.'
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