"For 39 years, Sam Juha sold affordable sandwiches to college students out of a hidden alleyway near the UC Berkeley campus. In September, the legendary 79-year-old owner of Cheese n' Stuff served his final hot pastrami sandwich: He retired and handed over the reins to his nephew, Chuck Juha, as first reported by the Daily Californian. "I was working, I was healthy, I was fine," Sam said. "But it's time. People kept asking, 'Sam, when are you going to retire?' The right moment came when my grandson was born.""
"When I asked Chuck if he plans to make any changes to the deli, Sam quickly interjected: "You better not." And aside from installing new flooring and getting Cheese n' Stuff on social media, he isn't. "What he built here for his customers is absolutely perfect," Chuck said. Sam was born in Bethlehem and moved to the U.S. at the age of 22."
Sam Juha ran Cheese n' Stuff for 39 years from a hidden alley near UC Berkeley, selling affordable deli sandwiches to students. He retired at age 79 after the birth of his grandson and handed the business to his nephew, Chuck Juha. Chuck previously owned IB's Hoagies and grew up around his uncle's shop, and he plans to keep menu prices between $9 and $11 while making minimal changes apart from new flooring and social media. Sam immigrated from Bethlehem at 22 and opened the deli in 1986 in a former wine and cheese shop. Sam emphasized keeping prices low to remain good and affordable.
Read at SFGATE
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