"Oreo is promoting its latest on pack promotion with a football freestyling Facebook ad, reminiscent of kids' TV challenge shows and created by Gravity Road. The spot sees YouTubers Calfreezy and F2Freestylers tackle an Oreo-themed assault course, which features swinging rainbows and clouds, and a cookie-shaped target shoot-out. As the influencers complete the course, they're treated to an 'epic' Oreo dunked in milk."
"The one-minute hero piece - the Dunk and Win Challenge - was teased on social with two individual teaser films that saw the F2Freestylers and Calfreezy show off their signature moves to practice their Oreo trick shot dunks. The social ad was designed to support the Mondelez brand's latest on-pack promotion, which offers consumers the chance to win a variety of prizes via its Wonderfilled campaign. The promo activity has been additionally supported by Carat and H+K, while Mondelez is handling digital in-house."
""Dunking is intrinsically Oreo and has become a signature way to enjoy this iconic cookie over the brands' 105-year lifetime. "Our on pack campaign is designed to encourage consumers to dunk their Oreo cookies and experience the Wonder of the taste of Oreo. The Dunk and Win promotion is the perfect way to celebrate this.""
Oreo launched a football freestyling Facebook ad created by Gravity Road to support a Dunk and Win on-pack promotion. The ad features YouTubers Calfreezy and F2Freestylers navigating an Oreo-themed assault course with swinging rainbows, clouds and a cookie-shaped target shoot-out, culminating in an 'epic' Oreo dunked in milk. The one-minute hero film was teased with two social teaser clips showing influencers practicing Oreo trick-shot dunks. The campaign supports Mondelez's Wonderfilled promotion offering prize wins, with Carat and H+K supporting promo activity and Mondelez managing digital in-house. Oreo has previously run playful marketing stunts including fan flavour ideas and virtual cookie launches to space.
Read at The Drum
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