"Beef prices are going up. Per recent reporting from Fox Business, industry leaders anticipate a top cost of $10 per pound by 2026. Yet, people's craving and appreciation for steak isn't going anywhere. Rather than heading out to a steakhouse (where business is, admittedly, also booming), many consumers are looking to their local grocery stores for steaks to prepare at home."
"Simple Truth, one of the store's private labels, uses beef sourced from Uruguay, which has a more favorable climate for grass-fed and finished cows to graze on year-round. With Simple Truth, the livestock has a diet that is almost exclusively grass. Kroger refrains from using beef where hormones or antibiotics have been administered, resulting in natural meat without sacrificing flavor."
Beef prices are rising and could reach $10 per pound by 2026, prompting shoppers to buy steaks at grocery stores rather than steakhouses. Quality varies across chains, with assessments focused on private-label steak brands, the presence of local or small-scale beef suppliers, and shopper perceptions. Kroger's Simple Truth and Simple Truth Organic lines source beef from Uruguay where cattle graze year-round, favoring grass-fed and finished livestock. Those lines avoid beef raised with antibiotics or hormones. Breed choices often include Aberdeen Angus and Hereford, contributing to flavor and hardiness, and many consumers prefer preparing steaks at home.
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