""It had to be perfect because he was naming it after me." These words are attributed to a very confident Sara Lee. Maybe you're familiar? You've likely invited her to your holiday table for dessert or employed her help in making sandwiches or toast. She is a celebrity of the bakery world and the namesake for the now global brand that was founded by her father in 1949."
"It was then that Charles Lubin started out with just a single recipe for a cream cheesecake, which he dedicated to his daughter Sara. However, that lone dessert sparked a fudge ripple effect of other treats. Soon, the business was shelling out additional sweet products like all-butter pound cakes and making a name for itself as a pioneer of frozen baked goods. Pies, cobblers, and other cakes were additionally thrown into the mix, not to mention a side baking fresh bread."
"There's no denying that Sara Lee is a leading lady of both the bakery and frozen dessert aisle - in good company next to Marie Callender. But now it's time for her to put her cakes and confections where her mouth is. In order to find out whether Sara's products really are perfection or if perhaps the brand's muse was a touch biased, I tried out 10 of her frozen desserts. Risking a sugar rush, I sliced my way through fruit cobblers, cheesecakes, and creme"
Sara Lee began in 1949 when Charles Lubin created a cream cheesecake recipe dedicated to his daughter Sara. The business expanded from that single dessert into all-butter pound cakes, pies, cobblers, other cakes, frozen baked goods, and fresh bread. Ten frozen Sara Lee desserts were sampled and ranked according to fresh fillings, creamy textures, crumbly crusts, and controlled sweetness. The lineup included fruit cobblers, cheesecakes, crème pies, and seasonal offerings such as pumpkin pie, which lists pumpkin and spices on the box. Rankings ranged from least to most favorite to determine which treat stood out.
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