"When we acquire art house films, especially non-English language territories, it's very important for the film to have a very universal story," Tsang said. He cited the success of "Anatomy of a Fall" in Hong Kong, attributing it to the film's relatability and innovative social media promotion.
"Threads is huge in Hong Kong. People don't even use Facebook anymore. It's all on Threads and Instagram," he said, noting how these platforms have become crucial for generating buzz and discussions around films.
"We are trying to acquire more and more Asian content," Loriotti said, noting increased interest from markets like Germany, Spain and France. She also touched on the delicate balance between established filmmakers and emerging voices in the industry.
The panel brought together industry veterans from Hong Kong, France, South Korea, Germany and mainland China to share insights on market trends and strategies in a post-pandemic world.
#film-distribution #cross-continental-collaboration #social-media-marketing #asian-content #film-industry-insights
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