"The front of the Wheaties box has served as a hall of fame for some of the greatest athletes of all time, from baseball star Lou Gehrig to boxer Muhammid Ali, basketball legend Michael Jordan, and seven-time Olympic gold medalist Simone Biles. Now, a fresh face is gracing the box's hallowed orange frame: Marty Mauser, the fictional ping-pong player played by Timothée Chalamet in A24's upcoming film Marty Supreme."
"The cereal box comes just weeks after A24 released a now-viral 18-minute long parody of a marketing meeting to promote the movie (which releases on Christmas). In that video, Chalamet joins a Zoom call full of supposed marketing executives and proceeds to fill up the meeting's airtime with increasingly ridiculous suggestions for the film's marketing efforts. Since then, several of the comedic ideas have, astonishingly, become reality-including an ad campaign on bright orange blimps and, now, a $25 limited-edition Wheaties box."
The Wheaties box has historically honored legendary athletes including Lou Gehrig, Muhammid Ali, Michael Jordan, and Simone Biles. Marty Mauser, the fictional ping-pong player portrayed by Timothée Chalamet in Marty Supreme, now appears on a limited-edition Wheaties. A24 released an 18-minute parody marketing meeting video in which Chalamet proposes outlandish promotional stunts; several ideas have become real, including bright orange blimps and the $25 Wheaties box. The current marketing landscape features extensive brand collaborations for films like Barbie and Wicked, which can dilute novelty. A24 counters with scarce, unexpected co-branded merch that resonates with young Chalamet fans and drives demand.
Read at Fast Company
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