"From the hypnotic video to Radiohead's Karma Police and the trio of cinematic turn-of-the-millennium Guinness adverts, all made by Jonathan Glazer, to Walter Stern's iconic video for the Verve's Bittersweet Symphony, some of the most memorable and enduring short-form films from the past four decades were created by renowned London-based production company Academy Films. A new book, Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images (published by Mack), surveys their extraordinary output,"
""The book features works on an epic scale. For instance, minimal filmmaking, in terms of structure, alongside the most surrealistic and crazy moments that make you think, 'What on earth was that?'" says Claire Marie Healy, the book's editor and creative director. "Certain films simply represented these themes so strongly that we felt they deserved a closer look at how they came together.""
"Both the magic and the limitation of a short film is its brevity. It requires a particular economy and ingenuity to distil what are often big ideas into the briefest of screentimes. "How do you truly move the viewer in three minutes, one minute, or even 30 seconds?" asks Healy. Turning the pages of Short Form, we encounter the pioneering music videos, adverts and idents that illustrate how a range of innovative filmmakers responded to that challenge."
Academy Films produced many of the most memorable short-form moving images of the past four decades, including music videos and cinematic adverts by directors such as Jonathan Glazer and Walter Stern. These short films balance minimal structures with surreal, striking moments to create lasting cultural impressions. Short-form work demands economy and ingenuity to distil large ideas into minutes or seconds and to emotionally move viewers within tight screentime. The collection examines iconic projects, creative processes, and the diverse approaches filmmakers used to pioneer music videos, adverts, and idents that reshaped visual culture.
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