The Seventy Degree Route is a year-long road trip concept that maintains a constant 70°F (21°C), designed to explore intersections of mobility, infrastructure, and media in a changing climate. It draws parallels between the modern film industry and the 19th-century traveling circus, emphasizing society's inertia amidst extreme weather. Films capture real landscapes and evoke awareness of environmental collapses while simultaneously desensitizing audiences. The project encourages a reconsideration of perspective to inspire meaningful action against impending environmental catastrophes.
Films have long exploited real landscapes and environmental tragedies, embedding warnings inside spectacles of collapse. They raise awareness yet numb audiences through repetition and sensationalism.
The project uses this route to explore how mobility, infrastructure, and media intersect in a climate-altered landscape, intentionally inhabiting unstable ground.
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