Critics argue that the promotional content for 'It Ends With Us' presents domestic violence in a glamorous light, overshadowing the serious issues it addresses.
In a promotional video, Blake Lively urges the audience to enjoy the film, using imagery that could trivialize the underlying themes of domestic abuse, which can confuse viewers.
Brandon Sklenar emphasizes the importance of distinguishing between romance and abuse, expressing concerns that normalizing such depictions can have lasting effects on young audiences.
West warns that framing love and relationships in a way that romanticizes violence may desensitize children, raising fears about normalizing abusive behavior.
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