"Sydney Sweeney shan't talk pant at the Toronto International Film Festival. In the pages of Vanity Fair, the actress shut down all American Eagle jeans ad talk ahead of her appearance at the fest. Sweeney went to TIFF to promote her new movie Christy, a biopic of professional boxer Christy Martin. "I am there to support my movie and the people involved in making it, and I'm not there to talk about jeans," Sweeney said."
"Folks want Sweeney to talk denim because of her recent American Eagle ads which some saw as akin to nazi propaganda. The campaign put forward the idea that Sydney Sweeney has "good jeans" that are passed down from generation to generation. Critics of the ads said they were white supremacist and pro-eugenics. Those who defended them said basically the same thing, but in a different font. And Sweeney is saying nothing."
"Wall Street is still talking about the Sydney Sweeney jeans ad, however. The collection sold out within a week. But American Eagle saw slightly declining sales overall during the last financial quarter, per the New York Times. Gap seemingly responded to the eu-jean-ic controversy with an ad featuring girl group Katseye dancing to "Milkshake" by Kellis. The commercial has seen streams of "Milkshake" going through the roof, as well as a TikTok trend of doing the band's dance inside actual Gaps."
Sydney Sweeney declined to discuss her American Eagle jeans campaign while promoting Christy at the Toronto International Film Festival, stating she would focus on the film and its creators. The jeans ads provoked controversy with some viewers likening them to Nazi propaganda and accusing them of promoting white supremacist and pro-eugenics ideas, while defenders claimed similar messages in different terms. The collection sold out within a week, though American Eagle's overall sales slightly declined in the most recent quarter. Gap responded with an ad featuring Katseye dancing to "Milkshake," sparking streaming and TikTok trends inside Gap stores.
Read at Vulture
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