"But quite how the characters will sound remains unclear, as Disney said the agreement "does not include any talent likenesses or voices". "The rapid advancement of artificial intelligence marks an important moment for our industry," Disney boss Bob Iger said. "Through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling." People are expected to be able to begin making the videos and images in Sora and ChatGPT in early 2026."
"The deal comes amid reports Disney lawyers sent Google a cease-and-desist letter on Wednesday accusing the tech firm of infringing its copyrights "on a massive scale". The BBC has asked Google for a response. Sora's hyper-realistic videos have proven to be popular in the US, but there have been significant criticisms from those claiming it has also led to some people creating offensive deepfakes of dead public figures."
Disney agreed to invest $1bn in OpenAI and to license more than 200 characters from its franchises for use in ChatGPT and the video tool Sora. The licensing covers characters from Pixar, Marvel, Star Wars and classic Disney properties but explicitly excludes talent likenesses and voices. User-generated images and videos featuring those characters are expected to be possible in early 2026. The deal is the first major studio licensing cooperation with the company and arrives amid legal disputes with other tech firms and concerns about deepfakes and the broader impact of AI on creative industries.
Read at www.bbc.com
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