Netflix has integrated generative AI to create on-screen visual effects for its series The Eternaut, marking a significant shift in its production methods. AI-generated visuals expedited the production of a collapsing building scene, decreasing completion time by a factor of ten and making it financially feasible for lower budget productions. The company's financial performance has improved, with a 16% revenue increase in Q2 2024, partly driven by the last season of Squid Game. However, concerns over AI's impact on creatives and copyright issues persist within the industry.
Netflix's application of generative AI for visual effects in The Eternaut signifies a significant shift in production techniques, allowing for complex sequences to be completed much faster.
The use of AI reduced production costs for on-screen effects significantly, making it feasible for shows with tighter budgets, according to Netflix co-CEO Ted Sarandos.
Netflix reported impressive financial growth, with a 16% yearly revenue increase in Q2 2024, attributed in part to a successful season of Squid Game.
Concerns about the implications of generative AI in entertainment have emerged, particularly regarding potential job displacement and ethical issues surrounding training data sourced from copyrighted materials.
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