""The MPA 's ratings program is a rigorous, human-driven process where every film is carefully assigned an individualized rating and content descriptors. Whatever mechanism Meta uses to moderate content cannot responsibly be compared to that comprehensive process. The MPA's program rates roughly 500 films a year; millions and potentially billions of images and videos are posted to Instagram each day," it said, asking for the social media giant to implement remedial measures."
""For more than half a century, the MPA has maintained the well-known motion picture rating system to guide moviegoers and parents alike regarding the content of films they are about to watch. All of the ratings underlying the system are registered certification marks owned by MPA, including the famous PG-13 certification mark," said the letter that includes certifications it said are "incontestable and constitute conclusive evidence of the validity of the PG-13 mark and of the MPA's exclusive right to use that mark in commerce.""
The Motion Pictures Association warned Meta to cease and desist the Teen Accounts described as "guided by PG-13," asserting the move exploits the MPA's ratings brand. The MPA described its ratings program as a rigorous, human-driven process that assigns individualized ratings and content descriptors and contrasted that with Instagram's high-volume moderation. The MPA noted it rates roughly 500 films annually while millions to potentially billions of images and videos are posted to Instagram each day. The MPA emphasized that all ratings are registered certification marks owned by the organization, including PG-13, and called Meta's invocation of PG-13 misleading.
Read at Deadline
Unable to calculate read time
Collection
[
|
...
]