'It Ends With Us' has become a box office sensation despite the controversy surrounding Blake Lively
Briefly

Blake Lively's proactive engagement with the book's fanbase at the Book Bonanza festival significantly contributed to the film's success, generating excitement ahead of its release.
Despite facing personal backlash, Lively's role as a producer and her rapport with Colleen Hoover's existing fans played a crucial part in the film's impressive box office performance.
The film's narrative of love and resilience resonated deeply with audiences, translating into significant box office success, especially for a romantic drama in today's market.
With a budget of $25 million, "It Ends With Us" has surpassed expectations, becoming the highest-grossing romantic drama since 'A Star is Born' in 2018.
Read at Business Insider
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