"Meta's claim that its Teen Accounts will be 'guided by' or 'aligned with' the MPA's PG-13 rating and that Teen Account content will be 'similar to' what would be seen in a PG-13 movie has the real potential to erode that trust."
"The MPA has worked for decades to earn the public's trust in its rating system."
"Meta has never claimed or implied that its Teen Account offerings are officially PG-13 rated or certified by the MPA - in fact, it has expressly stated the opposite."
The Motion Picture Association sent Meta a cease-and-desist letter on October 28 demanding that Meta stop using the 'PG-13' rating when describing content shown to Instagram teen accounts. Meta updated Instagram to limit teen accounts to content described as similar to what would appear in a PG-13 movie. The MPA said Meta did not contact the organization before the announcement and argued that Meta's labeling bypasses the MPA's curated rating process. The MPA warned that such claims could erode public trust and requested permanent cessation of the PG-13 mark. Meta responded that its use qualifies as fair use and that it never claimed official MPA certification.
Read at The Verge
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